Anyone notice how the trix cereal company changed tricks from fruit shapes to those little circles...THAT IS NOT TRIX...ITS FREAKIN COLORED KIX!..it seems to me that since they did that change that the sales of tricks took a massive dive in the negative direction...i mean sure they play the commericals in full rotation on tv..BUT..the commercials are what the consumers only seem to like now...well thats what im noticing...are there any other marketing change FAILS that you guys have noticed with other cereal products..